First let’s define “you.” You are someone who currently works, or is taking time off but may want to enter the work world again, or is actively looking for work, or someone whose job it is to find people to work for your company or simply someone who has friends involved in any of these activities. So I think “you” is pretty much everyone.
Now what is “Social Recruiting?” It’s a way companies are currently sourcing active (current job seekers) and passive (not currently looking for work) candidates to work for their organizations often using the internet. Through social activities.
So some could say social recruiting has been around for a very long time, long before the internet. Haven’t people always been looking to find the right fit for themselves or their company? Haven’t they talked at cocktail parties, association events, high school reunions, the local coffee shop, and even sometimes at the water cooler about openings at their firms…or about the job they wish they could find. Hasn’t recruiting often been social?
So why does bringing that to the next level confuse and scare so many? Honestly the difference now is that instead of your high school reunion…you can talk about it on Facebook with people located all over the country. Instead of talking at an association event, you can go on to the discussion board at the associations website and talk to not just local members in person, but all members via the internet. Instead of being face-to-face with someone at a cocktail party…you can talk on Twitter with millions of others about almost any subject.
That’s right…it’s the activities many of us have already been doing to find or fill job openings only with exponential numbers attached.
I happen to be a “you” so here is some of my real world experience with social recruiting:
The job seeker
I have a friend who has been working in an industry that the recession has simply decimated. Not only is business not good, the rules surrounding it have changed forever and made that industry much less attractive and lucrative. My friend is looking to go back to his former industry…which he left 8 years ago. So his resume may not be his best approach. And at his level job boards probably aren’t going to do it for him. So what is he doing? He’s scouring the niche job boards. Once he finds a company that may interest him, he goes to LinkedIn to find out who he knows working at that company. He reaches out to them to get more information. He then goes to the company’s career site and starts asking questions (because this company allows you to ask questions of employees currently working there about the culture, etc.). He is sure to insert into the conversations some of the accomplishments he had in the past. A conversation begins. Meanwhile he’s using Facebook to gage what his friends know about and think about the company and he starts following that company on Twitter – on it’s various Twitter accounts – for jobs, news, and product updates. He is simply using internet to help him network to find a job…much like we all used to do in person. When the time is right, he will pick up the telephone, meet with someone in person, do what we’ve all done for years. It is all the same…just a little different.
The job filler
Recruiters are sales people. They are selling their companies. So they go to the association events, the fundraisers, to visit the schools where the smart kids in their industry are emerging. They’ve been doing this for years. Now they get to do it from their office first. Again they can post jobs on niche job boards, have discussions on association websites, let their friends and colleagues know through Facebook, Twitter and Linked In what jobs are available. They can encourage candidates to reach out to them via any of these. If they find someone they are interested in, they can engage in an online discussion first. They can get referrals, they can even have hiring managers “talk” to the candidates. Again at the right time a phone call is made, a meeting is set up and most likely a resume is looked at. But that no longer needs to be the first step.
For the person who’s happily working but has an active mind
While you may not be aware of it, you are looking for your next job. As your interests and life changes you join groups, make friends, have conversations that change and evolve with you. And your job evolves, colleagues move on, your work ebbs and flows and at some point you realize you’re just not as happy as you used to be. Maybe, for you, as for me work/life balance becomes an issue. But you are good to go. You’ve been part of associations in your industry. You read articles and blogs online, maybe you’ve even commented on some of them. You spend your weekends with like-minded people and have even connected with them online so when you can’t see them in person you can keep up with their lives. Some of these people work at companies that have openings…they think you’re a good fit…they let you know about an opening, they let HR know about you…and a conversation begins…again without a resume.
This is social recruiting. This is why you should care.
I’m heading to the Social Recruiting Summit for recruiters and vendors in the recruiting industry next week. You’ll see much more from me on this topic soon. I just didn’t want you to think it would not be of interest to you.
Related articles:
Social Recruiting and Your Job Search
Top 10 Social Sites for Finding a Job
WTF is Social Recruiting?
Social recruiting grows popular among recruiters