Marketing and Cussing in Cyberspace

Just a few months ago I hadn’t friended anyone, I didn’t write articles for cyberspace and I didn’t tweet.  But all that changed because I started a business and I’m funding it myself and have no money for marketing.

So, no Superbowl ads for me this year.  Nope I’m relying on my ability to attract eyeballs with networking in cyberspace and my witty, engaging repartee.  Clearly I’m not good at this – in my second tweet ever, I spelled the website I was trying to promote wrong so instead of promoting www.iwearyourshirt.com – I promoted “I wear your sh** dot com.”   The tweet (or twitter – I’m still not sure which) was only up for a nanosecond before I saw the error of my way – but some of those people who are following me hopefully had a good laugh.  Especially Jason Sadler – who runs www.iwearyourshirt.com.

Which brings me to my marketing savvy.  Thursday, February 19, 2009 is my day on iwearyourshirt.com.  Yup, I bought that day last fall for $50 and I am maximizing that investment.  Jason has the T-shirts I had made for him – not just any shirt, mind you, a baseball shirt – I researched, I watched, I want to stand out.   He has talking points about Career Life Connection, we’ve discussed ways to get people more interested in workplace flexibility.  We have a plan.  Which is how the twitter debacle happened.

First he and his cohorts at his other venture thoughtandtheory.com said I needed to blog to get more content on my site.  I was reluctant and put if off, but then finally gave in.  And now I like writing… a lot. I don’t always love the pressure of having to put up a good post weekly, but it’s really helped me understand my business and myself better.  I have a facebook page and 98 friends – 96 of whom I actually know personally and thanks to that page I’ve got lots more hits on my website.  And now, today I tweet.

I’m not sure how I’ll be able to sustain my witty comments to keep all my friends, subscribers, and tweetees engaged but if I keep writing things like sh** instead of shirt – I’m sure someone will notice.

If you’d like to be there when I open mouth and insert foot in cyberspace follow me on twitter.  I’m sure it’s just a matter of time.

————————————————————————————————–

As you can see no hard feelings over the Iwearyoursh*t incident. A fun time was had by all.